IDC Integrated Marketing Showcase
Buying TV Advertising Programmatically

Buying TV Advertising Programmatically

Released: May, 2016

Television advertising has many strengths that other forms of advertising cannot rival. Despite being typecast as traditional advertising, TV continues to rise to the challenge with its unmatched audience reach. No other medium, including digital, is able to reach as many people at the same time as television. IDC

Client: The Trade Desk
Asset Type: Workbook