IDC Integrated Marketing Showcase
Information Discovery and Knowledge Discovery in the Era of Cognitive Applications

Information Discovery and Knowledge Discovery in the Era of Cognitive Applications

Released: July, 2017

This Vendor Spotlight examines how Sinequa leverages artificial intelligence and cognitive computing–based analytics to meet the immediate needs of companies that are looking to address complex problems with easy-to-use, powerful solutions featuring simplified interfaces that do not require subject matter experts and data scientists.

Client: Sinequa
Asset Type: Spotlights (Market, Vendor, or Technology)
The Power of the Platform in Smart Cities

The Power of the Platform in Smart Cities

Released: June, 2017

This Technology Spotlight discusses the importance of Smart City platforms as a key mechanism to integrate smart technologies, enable the rapid delivery of new applications, and create a connected Smart City ecosystem.

Client: PTC
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Government
Act Today to Close Tomorrow's Skills Gaps

Act Today to Close Tomorrow's Skills Gaps

Released: April, 2017

This Market Spotlight discusses the key trends in cloud computing and the changing nature of the skills needed in an IT organization.

Client: Microsoft
Asset Type: Spotlights (Market, Vendor, or Technology)
Building the Hospitality Network of the Future

Building the Hospitality Network of the Future

Released: March, 2017

Hospitality enterprises require wired and wireless networks that can readily accommodate a litany of growing demands. Travelers expect seamless connectivity to multiple devices that support both work and leisure.  The hospitality industry tackles these challenges in the face of unique facility considerations and disparate points of organizational decision making. 

Client: Ruckus Wireless
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Hospitality
Making Digital Transformation Real for Healthcare and Life Sciences Organizations

Making Digital Transformation Real for Healthcare and Life Sciences Organizations

Released: January, 2017

The application of digital technology will fundamentally impact the business and clinical processes of healthcare and life sciences organizations. DX has become the source of innovation and creativity for new business and care delivery models, enhanced experiences, and improved financial performance.

Client: Cisco
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Healthcare
Dealing with DNS-Based Data Breaches to Avoid GDPR Non-Compliance

Dealing with DNS-Based Data Breaches to Avoid GDPR Non-Compliance

Released: January, 2017

This paper examines the emergence of DNS-based data exfiltration as a growing mechanism for extracting valuable or sensitive personal data from vulnerable organizations. 

Client: EfficientIP
Asset Type: Spotlights (Market, Vendor, or Technology)
Powering Digital Transformation Through the Cloud-Ready Enterprise

Powering Digital Transformation Through the Cloud-Ready Enterprise

Released: September, 2016

This IDC Technology Spotlight looks at the role of Riverbed in accelerating digital transformation by  addressing the new requirements for a cloud-ready enterprise.

Client: Riverbed Technology
Asset Type: Spotlights (Market, Vendor, or Technology)
Empowering and Securing Digital Workspaces in Financial Services

Empowering and Securing Digital Workspaces in Financial Services

Released: August, 2016

Digital transformation (DX) is the driving force behind new initiatives in financial services worldwide. However, a recent IDC survey found that fewer than 5% of institutions have started or completed a
digital transformation strategy. One of the 3rd Platform technologies that form the basis of DX is mobility. This Market Spotlight explores the issues of mobility in financial services in the larger DX context.

Client: VMware
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Financial Services
The Artful Science of Personalization: Intimacy at Scale

The Artful Science of Personalization: Intimacy at Scale

Released: August, 2016

DC Retail Insights strongly believes that the new rules of retail put the industry on a wholly new playing field replete with new business models and competitors; informed, empowered, and connected customers; and continually emerging and interweaving channels. 

Client: Infor Global Solutions
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Retail
Pursuing the

Pursuing the "Perfect Order " Within Supply Chains

Released: June, 2016

Though the notion of the "perfect order" is unachievable in practice, it is a conceptually worthwhile goal for companies aspiring to best-in-class service performance. The capabilities to closely align all functions within the supply chain, in terms of both product and information movement, will enable consistent and repeatable improvements in service levels, driving both sales and profit growth.

Client: Inspirage
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Manufacturing
Thwarting Cybercrime with Continuous Application Security Testing

Thwarting Cybercrime with Continuous Application Security Testing

Released: April, 2016

Cyberthreats are intensifying with healthcare organizations facing thousands of attacks on a daily basis. Hundreds of them are potentially dangerous, and at least ten are so severe the CISO should call in law enforcement. 

This Vendor Spotlight examines the importance of continuous application assessment for identifying security vulnerabilities. It also discusses how WhiteHat Security can help healthcare organizations improve their security and risk posture.

Client: White Hat
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Healthcare
Manufacturing Operations Management: Unlock the Full Potential from

Manufacturing Operations Management: Unlock the Full Potential from

Released: April, 2016

This document challenges the traditional role and purpose of a manufacturing operations management (MOM) solution and discusses the benefits that a well-executed MOM solution can yield. 

Client: Dassault Systemes
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Manufacturing
Shift to Mobile and Increased Security Requirements Are Changing the Output Landscape in Midsize Companies

Shift to Mobile and Increased Security Requirements Are Changing the Output Landscape in Midsize Companies

Released: April, 2016

This IDC Technology Spotlight examines the impact of the mobile computing landscape on today's workforce. 

Client: Brother
Asset Type: Spotlights (Market, Vendor, or Technology)
Hyperconverged Datacenter Infrastructure for the 3rd Platform

Hyperconverged Datacenter Infrastructure for the 3rd Platform

Released: March, 2016

This Market Spotlight examines how hyperconverged systems are bridging the gap between feature-rich traditional integrated infrastructure used by enterprises and scale-out infrastructure found within 3rd Platform, hyperscale datacenters. The paper also offers guidance for buyers of hyperconverged systems.

Client: HPE
Asset Type: Spotlights (Market, Vendor, or Technology)
New Player Challenges Storage Market with Full-Service Solutions

New Player Challenges Storage Market with Full-Service Solutions

Released: January, 2016

This Vendor Spotlight examines the changing storage market, including the commoditization of general-purpose storage and the open source storage stack. It also looks at the evolution of Red Hat as a provider of storage software solutions and the company's role in ushering in a new era of open software-defined storage.

Client: Red Hat
Asset Type: Spotlights (Market, Vendor, or Technology)
Needs:

Lead Generation

Subjects:
Next-Generation Endpoint Security Beats Malware Variants Through Behavior-Based Analysis

Next-Generation Endpoint Security Beats Malware Variants Through Behavior-Based Analysis

Released: January, 2016

This IDC Technology Spotlight addresses how new antimalware approaches are required to combat malware variants, and discusses a behavior-based approach to malware detection offered by Stormshield.

Client: Stormshield
Asset Type: Spotlights (Market, Vendor, or Technology)
How Infrared Technology Enables the Digital Transformation of Store Product Positioning

How Infrared Technology Enables the Digital Transformation of Store Product Positioning

Released: January, 2016

As retailers digitally transform their businesses, several technologies are forming the new fabric of store infrastructure, enabling real-time interactions with products, people, and processes. These technologies, described by IDC as the 3rd Platform and 3rd Platform accelerators, include mobile, big data, social, cloud, and the IoT.

This Technology Spotlight explores these trends and the role that Pricer (a well-established vendor specializing in electronic shelf label [ESL] solutions) plays with technology that trilaterates product position for an improved "measured" shelf position.

Client: Pricer
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Retail
Securing Productivity in the Borderless Enterprise

Securing Productivity in the Borderless Enterprise

Released: January, 2016

As companies increasingly look to transform their businesses with mobility, they need to consider the core management and security infrastructure that will enable these services. This Technology Spotlight examines the important role played by enterprise mobility management (EMM) technology in managing the security challenge posed by the combination of mobile devices and cloud-based software-as-a-service (SaaS) apps.

Client: Microsoft
Asset Type: Spotlights (Market, Vendor, or Technology)
Can Security Make IT More Productive?

Can Security Make IT More Productive?

Released: December, 2015

This Technology Spotlight examines issues around security and the undergoing transformation from negative to positive and from obstructionist to an enablementand role. It also highlights how Thycotic solutions play in addressing associated challenges.

Client: Thycotic
Asset Type: Spotlights (Market, Vendor, or Technology)
Needs:

Lead Generation

Subjects:
The Shift to Hybrid Cloud: IT and Lines of Business Both Stand to Benefit

The Shift to Hybrid Cloud: IT and Lines of Business Both Stand to Benefit

Released: November, 2015

With the advent of the 3rd Platform, the evolution toward cloud-based IT is not an either-or
proposition. Hybrid cloud is a viable option for any organization looking to leverage, rather than
replace or abandon, existing internal IT frameworks. 

Client: NetApp
Asset Type: Spotlights (Market, Vendor, or Technology)
Needs:

Lead Generation

Subjects:
Document Workflow Automation Study: Implementing Solutions and Realizing Benefits

Document Workflow Automation Study: Implementing Solutions and Realizing Benefits

Released: November, 2015

Today’s businesses are facing many challenges as technology innovation continues to transform how and where business is conducted. One of the biggest challenges organizations face is technology integration within business workflows.

Client: Canon
Asset Type: Spotlights (Market, Vendor, or Technology)
HR in the Boardroom: Overarching Business Imperatives Call for Digital Transformation

HR in the Boardroom: Overarching Business Imperatives Call for Digital Transformation

Released: November, 2015

The "people dimension" of digital transformation means that human resources (HR) organizations need to actively participate in contributing to better business outcomes through improved workforce visibility and effectiveness. Only with effective management and deployment of the enterprise's workforce resources can HR contribute directly to achieving positive business results. 

Client: SAP
Asset Type: Spotlights (Market, Vendor, or Technology)
Clientless Remote Support Software: A Key Service Desk Tool to Drive User Satisfaction and Productivity

Clientless Remote Support Software: A Key Service Desk Tool to Drive User Satisfaction and Productivity

Released: October, 2015

Mobility and IoT (Internet of things) will continue to drive growth and innovation across all industries
that depend on IT resources. The need for remote support of those devices that drive mobility and the
IoT within both the enterprise and the small and medium-sized business workplace is greater than it
has ever been.

Client: LogMeIn
Asset Type: Spotlights (Market, Vendor, or Technology)
Cloud and Microservices Adoption Demands New Approach to Application Delivery

Cloud and Microservices Adoption Demands New Approach to Application Delivery

Released: August, 2015

Cloud computing and other pillars of the 3rd Platform (Big Data, mobility, and social business) are driving profound change in datacenter networking and application delivery.

Client: Avi Networks
Asset Type: Spotlights (Market, Vendor, or Technology)