IDC Integrated Marketing Showcase
Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Actionable guidance for sales professionals from industry experts
Released: April, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Market and Buyer Education - Sample Workshop Content

Market and Buyer Education - Sample Workshop Content

Actionable guidance for sales professionals from industry experts
Released: February, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Buyer Conversation Guide - Sample Content

Buyer Conversation Guide - Sample Content

Selling Guidance for the Printer Marketplace
Released: February, 2017

This Buyer Conversation Guide covers the Print Marketplace. It was developed as a sample of what is possible and can be customized to the specific needs of IDC clients. 

Asset Type: Sales Enablement
Understanding the Importance of Value-Based Selling

Understanding the Importance of Value-Based Selling

Released: August, 2016

This blog post discusses the need for a managed print and document services strategy.

Client: Xerox
Asset Type: Blog Posts
Shift to Mobile and Increased Security Requirements Are Changing the Output Landscape in Midsize Companies

Shift to Mobile and Increased Security Requirements Are Changing the Output Landscape in Midsize Companies

Released: April, 2016

This IDC Technology Spotlight examines the impact of the mobile computing landscape on today's workforce. 

Client: Brother
Asset Type: Spotlights (Market, Vendor, or Technology)