IDC Integrated Marketing Showcase
Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Actionable guidance for sales professionals from industry experts
Released: April, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Market and Buyer Education - Sample Video Tutorial for Energy Marketplace

Market and Buyer Education - Sample Video Tutorial for Energy Marketplace

Actionable guidance for sales professionals from industry experts
Released: February, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Needs:

Awareness

Subjects:
Market and Buyer Education - Sample Workshop Content

Market and Buyer Education - Sample Workshop Content

Actionable guidance for sales professionals from industry experts
Released: February, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Buyer Conversation Guide - Sample Content

Buyer Conversation Guide - Sample Content

Selling Guidance for the Printer Marketplace
Released: February, 2017

This Buyer Conversation Guide covers the Print Marketplace. It was developed as a sample of what is possible and can be customized to the specific needs of IDC clients. 

Asset Type: Sales Enablement
IT Organizations Require Enhanced Skills: 4 Steps to Success

IT Organizations Require Enhanced Skills: 4 Steps to Success

Released: March, 2016

An IT organization's ability to become competent in 3rd Platform (social, mobile, analytics and cloud) is constrained by a talent pool that is growing too slowly to meet business demand and too concentrated geographically for many enterprises to access. In 2013, IDC surveyed CIOs about the skills they'd need to support enterprise strategies until 2018. 

Client: HP
Asset Type: Blog Posts