IDC Integrated Marketing Showcase
Meeting the Needs of the Mobile-First Consumer

Meeting the Needs of the Mobile-First Consumer

Released: April, 2016

This InfoBrief discusses the need for brands to understand and meet the mobile messaging needs of their customers.

Client: LivePerson
Asset Type: InfoBrief and InfoDoc
Key Success Factors for Digital Transformation in Communications

Key Success Factors for Digital Transformation in Communications

Released: December, 2015

This video highlights the strategic importance of digital transformation within the communications and media intdusty to meet customer needs.

Client: TCS
Asset Type: Video
The Transformation of Business Communications: Anywhere, Anytime, from Any Device

The Transformation of Business Communications: Anywhere, Anytime, from Any Device

Released: December, 2015

The way enterprises work, communicate, and collaborate with co-workers, customers, partners, and suppliers is undergoing a rapid and dramatic transformation. This iView provides recent research findings and an overview of this transformation from 2nd to 3rd platform environments.

Client: AT&T
Asset Type: iView