IDC Integrated Marketing Showcase
Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Actionable guidance for sales professionals from industry experts
Released: April, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Selling Aids - Sample Sales Workbook

Selling Aids - Sample Sales Workbook

Released: February, 2017

A tool for salespeople to use with prospects/customers, Sales Workbooks bring IDC analyst insights into the selling process. These documents allow buyers to review and evaluate their needs and the implications of a specific technology/solution.

Asset Type: Sales Enablement
Market and Buyer Education - Sample Video Tutorial for Energy Marketplace

Market and Buyer Education - Sample Video Tutorial for Energy Marketplace

Actionable guidance for sales professionals from industry experts
Released: February, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Needs:

Awareness

Subjects:
Market and Buyer Education - Sample Workshop Content

Market and Buyer Education - Sample Workshop Content

Actionable guidance for sales professionals from industry experts
Released: February, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Buyer Conversation Guide - Sample Content

Buyer Conversation Guide - Sample Content

Selling Guidance for the Printer Marketplace
Released: February, 2017

This Buyer Conversation Guide covers the Print Marketplace. It was developed as a sample of what is possible and can be customized to the specific needs of IDC clients. 

Asset Type: Sales Enablement
Monetizing Digital Transformation

Monetizing Digital Transformation

Blending the Digital and Physical Worlds to Generate New Revenue Streams
Released: December, 2015

This iView highlights 5 main bussiness model shifts from you digital transformation journey and discusses practical examples and recommendations to help with your strategy to effectively monetize digital transformation

Client: SAP
Asset Type: iView
True Cloud Applications for Agile and Fast-Growing Businesses

True Cloud Applications for Agile and Fast-Growing Businesses

Why Cloud Apps Are Key to Supporting Growth of Small and Medium Businesses
Released: September, 2015

This InfoBrief highlights top technologies that are expected to drive SMB growth in the next two years. Research findings outline the benefits, concerns, and strategeies SMBs plan to employ to leverage cloud adoption.

Client: Acumatica
Asset Type: InfoBrief and InfoDoc
IDC MarketScape: Worldwide Datacenter Transformation Consulting and Implementation Services 2014 Vendor Assessment

IDC MarketScape: Worldwide Datacenter Transformation Consulting and Implementation Services 2014 Vendor Assessment

Released: December, 2014

This IDC MarketScape covers a variety of vendors participating in the worldwide datacenter transformation consulting and implementation services market. A significant component of this evaluation is the inclusion of buyers' perceptions of both the key characteristics and the capabilities of these providers.

Client: IBM
Asset Type: Excerpts