IDC Integrated Marketing Showcase
Selling Aids - Sample Sales Workbook

Selling Aids - Sample Sales Workbook

Released: February, 2017

A tool for salespeople to use with prospects/customers, Sales Workbooks bring IDC analyst insights into the selling process. These documents allow buyers to review and evaluate their needs and the implications of a specific technology/solution.

Asset Type: Sales Enablement
In a connected world, agent experience drives customer experience

In a connected world, agent experience drives customer experience

Released: January, 2017

This blog discusses the rise of IoT and the connection and implications for customer experience.

Client: Telus
Asset Type: Blog Posts
Secure Identity Experience in the Age of Connected Everything

Secure Identity Experience in the Age of Connected Everything

Released: May, 2016

This Analyst Connetion discusses some of the key concerns around security in the age of an increasingly mobile and connected digital world.

Client: HID Global
Asset Type: Connection Papers
The 3rd Platform Imperative: Powerful, Reliable and Scalable Servers

The 3rd Platform Imperative: Powerful, Reliable and Scalable Servers

Released: April, 2016

The 3rd Platform is the next evolution of IT, surpassing the 2nd Platform of the Internet and client-server computing and the 1st Platform of mainframe computing.

Client: Lenovo
Asset Type: Blog Posts
IoT Transformation in Discrete and Process Manufacturing

IoT Transformation in Discrete and Process Manufacturing

Released: September, 2015

The video discusses the top drivers of IoT in manufacturing.

Client: PTC
Asset Type: Video
Industry: Manufacturing
Customer-Centric Commerce: The New Imperative for Retailers

Customer-Centric Commerce: The New Imperative for Retailers

Released: August, 2015

This infographic highlights key trends and deivers for retailer engagement with digital customers.

Client: Cisco
Asset Type: Infographics
Industry: Retail
The Value of Connected Services in the Manufacturing Sector

The Value of Connected Services in the Manufacturing Sector

Released: August, 2015

Manufacturers are increasingly turning to technology to support the demand for better customer engagement. The rise of the Internet of Things (IoT) and connected products holds promise for delivering enhanced, value-added customer services. However, today, many manufacturers must find ways to offer services for products that aren't yet "connected."

Client: LogMeIn
Asset Type: Connection Papers
Industry: Manufacturing