IDC Integrated Marketing Showcase
Hitachi Data Systems' Software-Defined Infrastructure Play

Hitachi Data Systems' Software-Defined Infrastructure Play

Released: September, 2016

This IDC white paper discusses the key role that software-defined infrastructures will play in bridging the transition from the older, client/server–based infrastructure and applications model to the new 3rd Platform computing–based infrastructure that is dominating IT today. 

Client: HDS
Asset Type: White Paper
Empowering and Securing Digital Workspaces in Financial Services

Empowering and Securing Digital Workspaces in Financial Services

Released: August, 2016

Digital transformation (DX) is the driving force behind new initiatives in financial services worldwide. However, a recent IDC survey found that fewer than 5% of institutions have started or completed a
digital transformation strategy. One of the 3rd Platform technologies that form the basis of DX is mobility. This Market Spotlight explores the issues of mobility in financial services in the larger DX context.

Client: VMware
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Financial Services
The Artful Science of Personalization: Intimacy at Scale

The Artful Science of Personalization: Intimacy at Scale

Released: August, 2016

DC Retail Insights strongly believes that the new rules of retail put the industry on a wholly new playing field replete with new business models and competitors; informed, empowered, and connected customers; and continually emerging and interweaving channels. 

Client: Infor Global Solutions
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Retail
The 3rd Platform Imperative: Powerful, Reliable and Scalable Servers

The 3rd Platform Imperative: Powerful, Reliable and Scalable Servers

Released: April, 2016

The 3rd Platform is the next evolution of IT, surpassing the 2nd Platform of the Internet and client-server computing and the 1st Platform of mainframe computing.

Client: Lenovo
Asset Type: Blog Posts
IT Organizations Require Enhanced Skills: 4 Steps to Success

IT Organizations Require Enhanced Skills: 4 Steps to Success

Released: March, 2016

An IT organization's ability to become competent in 3rd Platform (social, mobile, analytics and cloud) is constrained by a talent pool that is growing too slowly to meet business demand and too concentrated geographically for many enterprises to access. In 2013, IDC surveyed CIOs about the skills they'd need to support enterprise strategies until 2018. 

Client: HP
Asset Type: Blog Posts
Evolving Workloads Driving the Emergence of New Flash-Optimized Storage Platforms

Evolving Workloads Driving the Emergence of New Flash-Optimized Storage Platforms

Released: March, 2016

Driven by the needs of 3rd Platform computing, storage requirements are continuing to evolve. It is clear that newer, more flash-optimized storage architectures will quickly take over from legacy platforms that were originally designed only around HDDs,

Client: INFINIDAT
Asset Type: White Paper
How Infrared Technology Enables the Digital Transformation of Store Product Positioning

How Infrared Technology Enables the Digital Transformation of Store Product Positioning

Released: January, 2016

As retailers digitally transform their businesses, several technologies are forming the new fabric of store infrastructure, enabling real-time interactions with products, people, and processes. These technologies, described by IDC as the 3rd Platform and 3rd Platform accelerators, include mobile, big data, social, cloud, and the IoT.

This Technology Spotlight explores these trends and the role that Pricer (a well-established vendor specializing in electronic shelf label [ESL] solutions) plays with technology that trilaterates product position for an improved "measured" shelf position.

Client: Pricer
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Retail
The 3rd Platform Disruption Increases Pressure on Businesses to Transform

The 3rd Platform Disruption Increases Pressure on Businesses to Transform

Released: December, 2015

This current rate of acceleration (driven by the 3rd Platform) presents the CIO with a seemingly impossible challenge. And to keep up, internal IT departments must shift their focus to the delivery of services managed through SLAs. Some services will be built internally, while many others will be acquired from 3rd Platform providers.

Client: SAP
Asset Type: Infographics
Top CIO Decision Imperatives

Top CIO Decision Imperatives

Released: December, 2015

The 3rd Platform disruption — cloud, mobility, Big Data/analytics, and social business — increases pressure on most businesses to transform. While IT organizations have worked hard over the years to learn how to cope with changes, the current rate of acceleration and the order-of-magnitude increases in every measure of volume present the CIO with a seemingly impossible challenge.

Client: SAP
Asset Type: iView
Enterprise Cloud Trends: A Status Checkpoint 2015

Enterprise Cloud Trends: A Status Checkpoint 2015

Released: December, 2015

This InfoBrief disusses the need for IT departments to be open to adopting new and more flexible approaches to IT service delivery to help the business not just grow but to thrive in this age of the digital economy driven by the 3rd Platform of IT innovation.

Client: Dell
Asset Type: InfoBrief and InfoDoc
The Transformation of Business Communications: Anywhere, Anytime, from Any Device

The Transformation of Business Communications: Anywhere, Anytime, from Any Device

Released: December, 2015

The way enterprises work, communicate, and collaborate with co-workers, customers, partners, and suppliers is undergoing a rapid and dramatic transformation. This iView provides recent research findings and an overview of this transformation from 2nd to 3rd platform environments.

Client: AT&T
Asset Type: iView
Business Decision-Making in the Factory of the Future

Business Decision-Making in the Factory of the Future

Released: November, 2015

The manufacturing industry is on the threshold of a massive structural shift. This InfoBrief looks at the transformation taking place and the benefits to be realized in the manufacturing industry.

Client: Infor Global Solutions
Asset Type: InfoBrief and InfoDoc
Industry: Manufacturing
The Role of Mainframes in the 3rd Platform Era

The Role of Mainframes in the 3rd Platform Era

Released: November, 2015

The 3rd Platform is causing businesses to rethink their entire IT infrastructure as a result of the steep growth in worldwide numbers of Internet of Things (IoT) systems and mobile devices with which end users drive increased data analytics and transactions on back-end systems. 

Client: IBM
Asset Type: Connection Papers
End-to-End HR Solutions Pave the Way for Digital Transformation

End-to-End HR Solutions Pave the Way for Digital Transformation

Released: September, 2015

Every enterprise, large or small, will be affected by the "people dimension" of digital business transformation. Innovative and disruptive technologies (cloud, mobility, big data and analytics, and social workflow) are creating new opportunities to support and accelerate this transformation. 

Client: FinancialForce
Asset Type: Connection Papers
Emerging Software Business Models in Third Platform Environments

Emerging Software Business Models in Third Platform Environments

Released: September, 2015

This infographic highlights the 3rd platform and subscription models.

Client: Gemalto
Asset Type: Infographics
Needs:

Awareness

Subjects:
Cloud and Microservices Adoption Demands New Approach to Application Delivery

Cloud and Microservices Adoption Demands New Approach to Application Delivery

Released: August, 2015

Cloud computing and other pillars of the 3rd Platform (Big Data, mobility, and social business) are driving profound change in datacenter networking and application delivery.

Client: Avi Networks
Asset Type: Spotlights (Market, Vendor, or Technology)
The Modern Supply Chain: Present and Future

The Modern Supply Chain: Present and Future

Released: July, 2015

The external manufacturing environment is a highly dynamic, ever-changing landscape. The supply chain must both anticipate and adapt to that change.

Client: Qlik
Asset Type: InfoBrief and InfoDoc
Industry: Manufacturing
IT Financing in a Time of Transition

IT Financing in a Time of Transition

Released: April, 2015

This infographic highlights key strategies for financing during a time of transition to the 3rd platform.

Client: IBM
Asset Type: Infographics
IDC MarketScape: U.S. Government Private Cloud IaaS 2014 Vendor Assessment

IDC MarketScape: U.S. Government Private Cloud IaaS 2014 Vendor Assessment

Released: January, 2015

This IDC MarketScape represents a vendor assessment of 12 vendors that provide private cloud IaaS to the U.S. federal government. 

Client: HP
Asset Type: Excerpts
Industry: Government