IDC Integrated Marketing Showcase
Building the Hospitality Network of the Future

Building the Hospitality Network of the Future

Released: March, 2017

Hospitality enterprises require wired and wireless networks that can readily accommodate a litany of growing demands. Travelers expect seamless connectivity to multiple devices that support both work and leisure.  The hospitality industry tackles these challenges in the face of unique facility considerations and disparate points of organizational decision making. 

Client: Ruckus Wireless
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Hospitality
In a connected world, agent experience drives customer experience

In a connected world, agent experience drives customer experience

Released: January, 2017

This blog discusses the rise of IoT and the connection and implications for customer experience.

Client: Telus
Asset Type: Blog Posts
Consumer Products Sales & Marketing: The Digital Transformation Imperative

Consumer Products Sales & Marketing: The Digital Transformation Imperative

Released: November, 2016

This video highlights key imperatives that consumer product companies must embrace to become more customer-centric.

Client: SAP
Asset Type: Video
Industry: Manufacturing
Digitally Transforming the Consumer Product Supply Chain

Digitally Transforming the Consumer Product Supply Chain

Released: November, 2016

Focus on consumer will drive the digital transformation of the supply chain to meet market demand and expectations.

Client: SAP
Asset Type: Video
Industry: Manufacturing
Liquid Web Tackles DDoS Challenges with Corero Solution

Liquid Web Tackles DDoS Challenges with Corero Solution

Released: October, 2016

This IDC Customer Spotlight discusses how Liquid Web enhanced its overall security profile by partnering with Corero Network Security. Corero

Client: Corero
Asset Type: Customer Spotlight
Daniels Health Boosts Contract Renewals with AdobeDocument Cloud Solution

Daniels Health Boosts Contract Renewals with AdobeDocument Cloud Solution

Released: September, 2016

Daniels Health recently integrated Salesforce with Adobe Sign, an Adobe Document Cloud solution, to enable sales reps to send electronic service contracts to customers. Electronic signing lets busy doctors review, sign, and return contracts at their convenience, which has dramatically boosted turnaround time and renewal rates. The following questions were posed by Bob Parker to Scott Goodwin, global CIO of Daniels Health, on behalf of Adobe.

Client: Adobe
Asset Type: Connection Papers
Industry: Healthcare
Enterprise Application Adoption and Usage: The Value of User Experience Management

Enterprise Application Adoption and Usage: The Value of User Experience Management

Released: September, 2016

The competitive strengths of the past — corporate size and history, brand strength, and market leadership — have given way to a “new order” where agility, technology savvy, innovation underpinned by creative skills, and acumen with big data, analytics, and design thinking rule the day. 

Client: SAP
Asset Type: iView
The Artful Science of Personalization: Intimacy at Scale

The Artful Science of Personalization: Intimacy at Scale

Released: August, 2016

DC Retail Insights strongly believes that the new rules of retail put the industry on a wholly new playing field replete with new business models and competitors; informed, empowered, and connected customers; and continually emerging and interweaving channels. 

Client: Infor Global Solutions
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Retail
Optimizing Secure Mobility in Retail

Optimizing Secure Mobility in Retail

Released: July, 2016

This infographic highlights some key facts retailers need to consider when implementing an integrated mobile security strategy,

Client: VMware
Asset Type: Infographics
Industry: Retail
Pursuing the

Pursuing the "Perfect Order " Within Supply Chains

Released: June, 2016

Though the notion of the "perfect order" is unachievable in practice, it is a conceptually worthwhile goal for companies aspiring to best-in-class service performance. The capabilities to closely align all functions within the supply chain, in terms of both product and information movement, will enable consistent and repeatable improvements in service levels, driving both sales and profit growth.

Client: Inspirage
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Manufacturing
Winning at Retail

Winning at Retail

The Strategic and Tactical Changes Needed
Released: June, 2016

This InfoBrief highlights key elements retailers need to consider for today's customer experience needs.

Client: Bamboo Rose
Asset Type: InfoBrief and InfoDoc
Industry: Retail
Key Success Factors for Digital Transformation in Communications

Key Success Factors for Digital Transformation in Communications

Released: December, 2015

This video highlights the strategic importance of digital transformation within the communications and media intdusty to meet customer needs.

Client: TCS
Asset Type: Video
Virtual Client Computing Tackles Graphics-Intensive Apps

Virtual Client Computing Tackles Graphics-Intensive Apps

Released: November, 2015

This video highlights the drivers and growth for client virtualization in supporting digital trasformation and the trend toward more devices, applications, and operating environments entering todays organizations.

Client: Cisco
Asset Type: Video