IDC Integrated Marketing Showcase
Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Market and Buyer Education - Sample Video Tutorial for Print Marketplace

Actionable guidance for sales professionals from industry experts
Released: April, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Selling Aids - Sample Sales Workbook

Selling Aids - Sample Sales Workbook

Released: February, 2017

A tool for salespeople to use with prospects/customers, Sales Workbooks bring IDC analyst insights into the selling process. These documents allow buyers to review and evaluate their needs and the implications of a specific technology/solution.

Asset Type: Sales Enablement
Market and Buyer Education - Sample Video Tutorial for Energy Marketplace

Market and Buyer Education - Sample Video Tutorial for Energy Marketplace

Actionable guidance for sales professionals from industry experts
Released: February, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Needs:

Awareness

Subjects:
Market and Buyer Education - Sample Workshop Content

Market and Buyer Education - Sample Workshop Content

Actionable guidance for sales professionals from industry experts
Released: February, 2017

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Asset Type: Sales Enablement
Buyer Conversation Guide - Sample Content

Buyer Conversation Guide - Sample Content

Selling Guidance for the Printer Marketplace
Released: February, 2017

This Buyer Conversation Guide covers the Print Marketplace. It was developed as a sample of what is possible and can be customized to the specific needs of IDC clients. 

Asset Type: Sales Enablement