Daniels Health recently integrated Salesforce with Adobe Sign, an Adobe Document Cloud solution, to enable sales reps to send electronic service contracts to customers. Electronic signing lets busy doctors review, sign, and return contracts at their convenience, which has dramatically boosted turnaround time and renewal rates. The following questions were posed by Bob Parker to Scott Goodwin, global CIO of Daniels Health, on behalf of Adobe.
Digital transformation isn’t simply applying the next generation of technology to existing processes. It is a business strategy where technology enables innovation and creativity that deliver new and better customer experiences. And this strategy is led from the board room and business leadership, not the data center.