IDC Integrated Marketing Showcase
How Infrared Technology Enables the Digital Transformation of Store Product Positioning

How Infrared Technology Enables the Digital Transformation of Store Product Positioning

Released: January, 2016

As retailers digitally transform their businesses, several technologies are forming the new fabric of store infrastructure, enabling real-time interactions with products, people, and processes. These technologies, described by IDC as the 3rd Platform and 3rd Platform accelerators, include mobile, big data, social, cloud, and the IoT.

This Technology Spotlight explores these trends and the role that Pricer (a well-established vendor specializing in electronic shelf label [ESL] solutions) plays with technology that trilaterates product position for an improved "measured" shelf position.

Client: Pricer
Asset Type: Spotlights (Market, Vendor, or Technology)
Industry: Retail