IDC Integrated Marketing Showcase
Consumer Products Sales & Marketing: The Digital Transformation Imperative

Consumer Products Sales & Marketing: The Digital Transformation Imperative

Released: November, 2016

This video highlights key imperatives that consumer product companies must embrace to become more customer-centric.

Client: SAP
Asset Type: Video
Industry: Manufacturing
Digitally Transforming the Consumer Product Supply Chain

Digitally Transforming the Consumer Product Supply Chain

Released: November, 2016

Focus on consumer will drive the digital transformation of the supply chain to meet market demand and expectations.

Client: SAP
Asset Type: Video
Industry: Manufacturing
Enterprise Application Adoption and Usage: The Value of User Experience Management

Enterprise Application Adoption and Usage: The Value of User Experience Management

Released: September, 2016

The competitive strengths of the past — corporate size and history, brand strength, and market leadership — have given way to a “new order” where agility, technology savvy, innovation underpinned by creative skills, and acumen with big data, analytics, and design thinking rule the day. 

Client: SAP
Asset Type: iView
How Digital Transformation Enables New Ways to Work Across Your Organization

How Digital Transformation Enables New Ways to Work Across Your Organization

Released: March, 2016

Analyst looks at several examples of the transformational nature of information from traditional to digital approaches enabling work done in new ways across the organization.

Client: SAP
Asset Type: iView
Business Evolution in EMEA Driven by Big Data & Analytics

Business Evolution in EMEA Driven by Big Data & Analytics

Released: December, 2015

Big Data and analytics (BDA) is often a response to change in business environments. Internal organizational changes and external market changes both mean that management need greater transparency into cause and effect, and ask for better information and analytics. IDC asked the survey respondents to indicate three drivers that were forcing their businesses to change and evolve.

Client: SAP
Asset Type: iView
Monetizing Digital Transformation

Monetizing Digital Transformation

Blending the Digital and Physical Worlds to Generate New Revenue Streams
Released: December, 2015

This iView highlights 5 main bussiness model shifts from you digital transformation journey and discusses practical examples and recommendations to help with your strategy to effectively monetize digital transformation

Client: SAP
Asset Type: iView
The 3rd Platform Disruption Increases Pressure on Businesses to Transform

The 3rd Platform Disruption Increases Pressure on Businesses to Transform

Released: December, 2015

This current rate of acceleration (driven by the 3rd Platform) presents the CIO with a seemingly impossible challenge. And to keep up, internal IT departments must shift their focus to the delivery of services managed through SLAs. Some services will be built internally, while many others will be acquired from 3rd Platform providers.

Client: SAP
Asset Type: Infographics
Top CIO Decision Imperatives

Top CIO Decision Imperatives

Released: December, 2015

The 3rd Platform disruption — cloud, mobility, Big Data/analytics, and social business — increases pressure on most businesses to transform. While IT organizations have worked hard over the years to learn how to cope with changes, the current rate of acceleration and the order-of-magnitude increases in every measure of volume present the CIO with a seemingly impossible challenge.

Client: SAP
Asset Type: iView
HR in the Boardroom: Overarching Business Imperatives Call for Digital Transformation

HR in the Boardroom: Overarching Business Imperatives Call for Digital Transformation

Released: November, 2015

The "people dimension" of digital transformation means that human resources (HR) organizations need to actively participate in contributing to better business outcomes through improved workforce visibility and effectiveness. Only with effective management and deployment of the enterprise's workforce resources can HR contribute directly to achieving positive business results. 

Client: SAP
Asset Type: Spotlights (Market, Vendor, or Technology)
IDC MarketScape: Worldwide Enterprise Social Networks 2014 Vendor Assessment

IDC MarketScape: Worldwide Enterprise Social Networks 2014 Vendor Assessment

THIS IDC MARKETSCAPE EXCERPT FEATURES: SAP
Released: December, 2014

This study examines the market transition from a focus on standalone solutions to a situation where social workflow is becoming embedded across enterprise systems as well as productivity applications. It also examines how it impacts the ability of leading vendors to increase their market share.

Client: SAP
Asset Type: Excerpts