IDC Integrated Marketing Showcase

IDC MarketScape: Worldwide Mobile Application Development and Testing Services 2014 Vendor Assessment

IDC MarketScape: Worldwide Mobile Application Development and Testing Services 2014 Vendor Assessment
Client: AT&T
Asset Type: Excerpts

Using the IDC MarketScape model, IDC compared 19 organizations that provide mobile application development and testing (mADT) services with organizations with 1,000+ employees. IDC learned that the providers all possess deep capabilities to serve a variety of client needs for mobile application development and testing. 

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Released: December, 2014
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Using the IDC MarketScape model, IDC compared 19 organizations that provide mobile application development and testing (mADT) services with organizations with 1,000+ employees. IDC found that in a growing market, there is fierce competition and many vendors share highly similar capabilities. Using 108 criteria and nearly 40 in-depth customer interviews to compare the providers, IDC learned that the providers all possess deep capabilities to serve a variety of client needs for mobile application development and testing. But, while IDC uncovered significant similarities in the providers' capabilities, several key differences among the players existed in their strategies and approaches for future services delivery. The key differences hinged on their plans to support modern and traditional technologies in the future as well as how they intend to push levels of automation within their services delivery. With enterprises continuing to demand mobile applications to support their sales, operations, marketing, and customer and field service, the market for mADT services will continue to be robust, and enterprise-class firms have many options to choose from.