IDC Integrated Marketing Showcase

IDC MarketScape: Worldwide Enterprise Social Networks 2014 Vendor Assessment

THIS IDC MARKETSCAPE EXCERPT FEATURES: SAP
IDC MarketScape: Worldwide Enterprise Social Networks 2014 Vendor Assessment
Client: SAP
Asset Type: Excerpts

This study examines the market transition from a focus on standalone solutions to a situation where social workflow is becoming embedded across enterprise systems as well as productivity applications. It also examines how it impacts the ability of leading vendors to increase their market share.

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Released: December, 2014
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Enabling a "digital business" is becoming an increasing priority for organizations; the transition to enabling a digital interaction model inside an organization is twofold. There are technologies that underpin interactions as well as the cultural and behavioral changes that support this transition. Enterprise social networks (ESNs), and more broadly, social workflow, can play a significant role in this particularly when thought of as both a platform and a social workflow embedded in business systems where users are getting work done. A broad transition has occurred from a focus on standalone solutions to a situation where social workflow is becoming embedded across enterprise systems as well as productivity applications. This study examines this market transition and how it impacts the ability of leading vendors to increase their market share. Alongside this transition, it is not surprising that the qualities that will define the market share winners in the next few years are not necessarily the ones that brought success to today's leaders. This study identifies several key areas of market opportunity that lead to criteria by which vendors can be judged now and over the next three to five years.