IDC Integrated Marketing Showcase

Market and Buyer Education - Sample Workshop Content

Actionable guidance for sales professionals from industry experts
Market and Buyer Education - Sample Workshop Content
Asset Type: Sales Enablement

Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. 

Licensing:

Released: February, 2017
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Market and Buyer Education provides vendor sales professionals with a deep understanding of the markets into which they sell and the buyers to whom they must speak. IDC analyst insights are discussed and converted into actionable guidance on where to look for opportunities, what questions to ask, and key talking points to make that will resonate with today's buyers.

 

This slide deck represents sample content from a typical Sales Workshop, in this case, for the printer marketplace. Content for each workshop is customized based on client needs, including target markets, relevant buyer roles, product area, and relevant competitors.