IDC Integrated Marketing Showcase

Buyer Conversation Guide - Sample Content

Selling Guidance for the Printer Marketplace
Buyer Conversation Guide - Sample Content
Asset Type: Sales Enablement

This Buyer Conversation Guide covers the Print Marketplace. It was developed as a sample of what is possible and can be customized to the specific needs of IDC clients. 


Released: February, 2017
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This Buyer Conversation Guide is an IDC Sales Enablement Practice deliverable that helps sales professionals prepare for sales calls by giving them insights into the market in which they operate, the buyer's perspective, their purchase decision drivers, and talking points that can be used to influence them. By translating IDC market intelligence into actionable guidance for sales professionals, Buyer Conversation Guides help make sales conversations more compelling and relevant to buyer needs.