IDC Integrated Marketing Showcase

The Artful Science of Personalization: Intimacy at Scale

The Artful Science of Personalization: Intimacy at Scale
Client: Infor Global Solutions
Asset Type: Spotlights (Market, Vendor, or Technology)

DC Retail Insights strongly believes that the new rules of retail put the industry on a wholly new playing field replete with new business models and competitors; informed, empowered, and connected customers; and continually emerging and interweaving channels. 

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Released: August, 2016
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IDC Retail Insights strongly believes that the new rules of retail put the industry on a wholly new playing field replete with new business models and competitors; informed, empowered, and connected customers; and continually emerging and interweaving channels. Millions of consumers in the United States and Europe, and billions globally, are quickly, easily, and unpredictably running deeper into digitally transformed lives. Most retailers are saddled with legacy systems, processes, data, and cultures. Adapting to and exploiting the realities of retail are as complex and fundamental as they are urgent and necessary.