IDC Integrated Marketing Showcase

Shift to Mobile and Increased Security Requirements Are Changing the Output Landscape in Midsize Companies

Shift to Mobile and Increased Security Requirements Are Changing the Output Landscape in Midsize Companies
Client: Brother
Asset Type: Spotlights (Market, Vendor, or Technology)

This IDC Technology Spotlight examines the impact of the mobile computing landscape on today's workforce. 

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Released: April, 2016
Expires: April, 2017
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This IDC Technology Spotlight examines the impact of the mobile computing landscape on today's workforce. This emerging market development is having a consequential impact on the support and infrastructure acquisition strategies for printers and MFPs, particularly in the midsize market (companies with 500–999 employees). This is notable in that IDC's research often reveals that this company size segment is a sweet spot for significant revenue-generating opportunities for print.