IDC Integrated Marketing Showcase

Business Evolution in EMEA Driven by Big Data & Analytics

Business Evolution in EMEA Driven by Big Data & Analytics
Client: SAP
Asset Type: iView

Big Data and analytics (BDA) is often a response to change in business environments. Internal organizational changes and external market changes both mean that management need greater transparency into cause and effect, and ask for better information and analytics. IDC asked the survey respondents to indicate three drivers that were forcing their businesses to change and evolve.

Licensing:

Released: December, 2015
Expires: December, 2016
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Big Data and analytics (BDA) is often a response to change in business environments. Internal organizational changes and external market changes both mean that management need greater transparency into cause and effect, and ask for better information and analytics. IDC asked the survey respondents to indicate three drivers that were forcing their businesses to change and evolve.