IDC Integrated Marketing Showcase

The Transformation of Business Communications: Anywhere, Anytime, from Any Device

The Transformation of Business Communications: Anywhere, Anytime, from Any Device
Client: AT&T
Asset Type: iView

The way enterprises work, communicate, and collaborate with co-workers, customers, partners, and suppliers is undergoing a rapid and dramatic transformation. This iView provides recent research findings and an overview of this transformation from 2nd to 3rd platform environments.

Licensing:

Released: December, 2015
Expires: December, 2016
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The way enterprises work, communicate, and collaborate with co-workers, customers, partners, and suppliers is undergoing a rapid and dramatic transformation. This iView provides recent research findings and an overview of this transformation from 2nd to 3rd platform environments. 

The proliferation of mobile devices and the BYOD phenomenon, the consumerization of IT, and the increasingly distributed, mobile, and virtual nature of workforces are key drivers of this shift. The growing popularity of videoconferencing and social business applications along with exploding demand for integrated, cloud-based solutions are further transforming how and where businesses work, communicate, and collaborate