IDC Integrated Marketing Showcase

Would you like to harness the power of global research and reach, thought leadership, and innovative best practices to drive your business forward? With proven approaches and research-backed methodologies, IDC helps you:

  • Build successful business strategies
  • Make informed decisions for planning and budgeting
  • Develop relevant, impactful marketing messages and campaigns to engage your audience
  • Support sales throughout the customer buying cycle
  • Measure all aspects of your business

IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management. Whether it’s planning and budgeting, driving revenue, or managing and measuring, IDC Custom Solutions has the programs and products to move your business forward.

Our custom capabilities can be brought together into offerings that meet your specific needs:

  • Content-based marketing
  • Sales enablement
  • Integrated marketing, including awareness building outreach and lead generation
  • Thought leadership
  • Business value
  • Custom analytics
  • Partnering
  • Buyer behavior
  • Brand measurement