IDC Integrated Marketing Showcase

IDC develops marketing assets that support your content needs with third-party research. The thought leadership and insights engage your target audience and provide your buyer with relevant information to make an informed purchase decision.

We support your needs from a single “call-to-action” asset to a global branding program that comprises strategy, research, assets, and press support. IDC has options to support your Brand Generation, Lead Generation, Demand Generation, and Awareness Building campaigns.

Leads are a key component of sales. Every marketing organization has a group responsible for generating “quality” leads – inquiries by people interested in your product or service. IDC’s third-party, objective research and analysts’ insights provide highly relevant information for your target buyers, giving them something of value in exchange for their contact information.

SAMPLES:

Information Discovery and Knowledge Discovery in the Era of Cognitive Applications

This Vendor Spotlight examines how Sinequa leverages artificial intelligence and cognitive computing–based analytics to meet the immediate needs of companies that are looking to address complex problems with easy-to-use, powerful solutions featuring simplified interfaces that do not require subject matter experts and data scientists.

Digital Transformation Drives Supply Chain Restructuring Imperative

This white paper explores the connection between enterprise digital transformation and the necessary restructuring that results in the supply chain.

“Demand” is the sweetest word in marketing. Demand is the result of creating interest in your company’s products and services. You create demand by engaging with your prospects and customers along every stage of their buying journey. Content-based marketing support demand efforts by providing the right information, at the right time, to the right person, in the right format. IDC’s third-party content and content-based marketing expertise can support your demand generation initiatives.

SAMPLES:

Selling Aids - Sample Sales Workbook

A tool for salespeople to use with prospects/customers, Sales Workbooks bring IDC analyst insights into the selling process. These documents allow buyers to review and evaluate their needs and the implications of a specific technology/solution.

The buying cycle begins with customers becoming aware of what you offer. Actually, it beginning with the customer identifying a need and then asking themselves some of the following questions:

  • What types of solutions address my need to solve a business challenge or meet a business goal?
  • What types of solutions are my peers using?
  • Which vendors provide these types of solutions?

IDC can help you build awareness by developing relevant content around technology and industry markets that you can promote via the digital dialog with your prospects and customers.

SAMPLES:

Managing and Engaging External Talent in a Compliant Way

This Analyst Connection answers key questions related to total workforce management which is the practice of considering varied worker types (such as full- and part-time employees, workers on formal contracts for defined time periods or projects, freelance workers on no set timeline, workers assigned by third parties to support onsite facilities, employees of outsourcing service providers, and more) as part of an organization's total talent ecosystem.

Data as Public Resource: The Value of Analytics in Government

This infographic highlights how Government views data and analytics.