Introduction to IDC Custom Solutions
About
The Showcase features everything from in-depth White Papers to high-impact digital assets such as infographics and analyst video presentations.
I Need...
IDC can help with brand, lead, and demand generation as well as awareness building.
Showcase
Find go-to-market assets IDC has created for other technology companies. Results can be filtered by several criteria.
Offerings
The Custom Solutions group develops and delivers offerings designed around your specific business goals.
Featured Asset:
The New Services Economy Requires a New ERP
Robert Mahowald, Group Vice President at IDC and leader of the IDC's Worldwide Applications and Cloud Services practices, introduces the new 'services economy' and discusses critical elements to seek in your cloud ERP system to support fast-changing business models.
Featured Asset:
Enterprise Application Adoption and Usage: The Value of User Experience Management
The competitive strengths of the past — corporate size and history, brand strength, and market leadership — have given way to a “new order” where agility, technology savvy, innovation underpinned by creative skills, and acumen with big data, analytics, and design thinking rule the day.
Featured Asset:
Advanced Threat Detection Strategies
This infographic highlight the influence of encrypted traffic on your threat detection strategies.
About IDC Research
International Data Corporation (IDC) is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC research helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy.
The Custom Solutions division of IDC develops and delivers programs designed around the specific business goals of our clients. Whether it’s planning and budgeting, driving revenue, or managing and measuring, IDC Custom Solutions has the programs and products to move your business forward.
Global Reach
IDC has over 1,000 analysts located in 50 countries worldwide, with 49% of our analysts located in emerging markets. With unmatched global reach, IDC is uniquely capable of providing translation and localization services to support global, regional, and local marketing campaigns.
The Role of Research in Marketing
By 2016, large business-to-business tech companies will be spending over 50% of their program budget on digital marketing. Third-party, objective research is the most credible marketing message they can deliver. Using IDC-branded social, mobile, and multi-channel marketing assets, our clients can deeply engage customers at every stage of the buying cycle.